Expressive color for all your phases.
The Moody Mane is a California-based hairstylist dedicated to celebrating individuality and empowerment, staying true to their mission of delivering “expressive color for all your phases.” This ethos guided the creation of a branding suite that strikes a perfect balance between feminine and edgy, while still maintaining the moody, evocative feel at the heart of their brand experience. At the core of the branding is a sleek, modern typeface that conveys quiet confidence and is complemented by a palette of subtle, rich colors. These tones not only highlight The Moody Mane’s expertise in crafting dimensional, transformative color but also reflect the variety and vibrancy of the hues they work with, from bold statement shades to softer, more natural tones.
The brand icons further deepen the narrative by symbolizing themes of evolution and transformation, reflecting the personal hair journey of each of their clients. These icons harmonize with the literal motifs of the butterfly and moon, which embody change, growth, and cyclical beauty. The brand pattern is reminiscent of the patterns and lines of a delicate butterfly wing, with the edition of the same moon phase elements included in the main logo. Together, all the elements work to create a cohesive visual identity that mirrors the artistry and empowerment The Moody Mane delivers to every client.
"Totally captured the balance of edgy and feminine that I've been looking for. I think my favorite surprise is the visual taglines you created too. At this time, I can't think of anything I'd want to change. I love the fonts, colors, and especially my logo and submarks. This seriously rocks, thank you!"
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