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Branding with an edge.
Unconventional brands for
creative business owners.
An arrow bouncing down to encourage users to scroll.
Crafted for those who set trends, not follow them.
Start Something Bold

MEET YOUR NEW DESIGN BFF

Hello, I’m Rachel

I’m here to help you create a brand that doesn’t just survive but stands out with confidence and impact. With years of experience empowering small businesses and creatives to push boundaries through design, I'm committed to supporting entrepreneurs who are ready to embrace their brand's passion and purpose. I get how many hats you wear as a business owner—let me take care of the design, so you can focus on what you love most.

GET TO KNOW ME

coffee order

An iced latte with rosemary syrup hits the spot every time.

favorite font

Torn between Helvetica (my first love) and Swear Display with all it's fun details.

current obsession

Mid-century modern decor. The colors, lines, and textures often inspire my work.

travel destination

I studied abroad in the the Czech Republic during college- I miss it so much!

Design solutions
that embody
your passion & purpose

Rachel working on her laptop while flipping through a journal.

Captured the balance of edgy and feminine...

Totally captured the balance of edgy and feminine that I've been looking for. This seriously rocks, thank you!

Karissa Baty
The Moody Mane

Such an enjoyable experience!

This has been such an enjoyable experience! It was truly stress free, and these final materials have only made me more excited...by this process.

Dana Wall
Wren Coffee + Paper

Rachel is the da-bomb dot com.

She's super friendly, organized, and responsive as a designer.

Sophia DiDonato
Freehouse Design & Supply

The experience was 10/10!

I worked with her to create new branding for my small business and the experience was 10/10. She was great about communicating expectations.

Nickole Daacke
Nicole Daacke Photography

I feel confident growing my small business brand.

Working with Rachel was an absolute dream. She is thorough, communicative, creative, and really expanded and grew my vision. After getting my package with all of her designs, and a breakdown of...when to use different file types, I feel confident growing my small business brand.

Rae Krueger
The Underbite Bites

SERVICES

Ready to dream big?

the essentials

BASIC BRAND IDENTITY PACKAGE

TIMELINE | 3 WEEKS

Perfect for start-ups ready to stand out! We’ll dive into your brand's unique identity, ensuring it captures the heart of your vision . From strategy to design, this package provides everything you need to confidently launch your brand and foster a lasting impression.

DELIVERABLES
Brand Questionnaire
Brand Discovery & Positioning
Logo
Secondary Logo
Submark
Color Palette
Font Recommendations
Brand Style Guide

the elevations

FULL BRAND IDENTITY PACKAGE

TIMELINE | 4-5 WEEKS

Take your brand to new heights with a comprehensive identity suite designed to take you to the next level. Through in-depth brand discovery and creative direction, we’ll craft a bold, cohesive look through icons, patterns and templates for an unforgettable visual identity.

DELIVERABLES
Brand Questionnaire
EXTENDED BRAND DISCOVERY & Positioning
LOGO
Secondary Logo
Submark
Color Palette
Font Recommendations
BRAND ICONS
CUSTOM PATTERNS
Editable SOCIAL MEDIA TEMPLATES
BRAND STYLE GUIDE
BRAND POSITIONING DOCument
CREATIVE DIRECTION

the social butterfly

SOCIAL MEDIA CONTENT PACKAGE

Elevate your online presence with custom-designed posts, story templates, highlight covers, and targeted hashtag research. Note: requires an established brand identity.

a la carte services

INDIVIDUAL DESIGN OFFERINGS

Need something specific? From custom artwork to event branding, apparel design, and more, we offer a range of creative services to bring your unique vision to life.